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Peter Henson, CPMR

Peter Henson, CPMRE-mail phenson@hensonsales.com

Peter Henson is leading the ISSA’s most progressive manufacturers rep group in the Mid-Atlantic states.

After purchasing L.M. Henry and Assoc. in 1991, he quickly rebuilt the agency with energetic, aggressive and responsive sales and customer service representatives who have now forged strong relationships with the territory’s leading distributors.

In an effort to represent his principals in the most professional manner possible and provide the most value to the agency’s distributor customers, Peter has invested heavily in training and education for himself and his associates, focusing on repping, distribution and end user issues.

  • Graduated in 1995 from a 3-year certification program developed by the Manufacturers’ Representatives Educational Research Foundation (MRERF), thereby earning his CPMR credential. This program, conducted at the University of Indiana School of Business, was taught by members of their faculty as well as representatives of the industry and allowed Peter to learn many of the skills necessary to manage a successful rep agency. To maintain his certification, Peter earns 3 CEU’s (30 hours of course work) every 3 years.

  • Attended University of Industry Distribution at Ohio State University School of Business in February, 1997. This intensive week long program focused on supply side issues facing the distribution channel and how channel participants can profitably adjust to changes and threats within the channel. Understanding these issues and developing strategies to help distribution respond and profit from them, has helped Henson Sales significantly increase the sales of their products.

  • Attended Janitor University in Salt Lake City, Utah in March 1999. Understanding supply side issues better, Peter then focused on the ultimate customer, the enduser. This weeklong program helps participants understand how to effectively maintain large institutions’ cleanliness through the implementation of a cleaning operating system. By successfully completing this program, Peter is better able to represent enduser issues to both distributors and manufacturers.

  • Peter is a regular attendee at continuing education programs at Executrain, Temple University and Main Line Chamber of Commerce to name a few.

Very active in trade associations, Peter currently serves on the Manufacturers Representatives of America Board of Directors (MRA) and is Chairman of their Year 2000 Conference to be held at the PGA National in Palm Beach, FL. In addition, Peter is also the ISSA District 2 Representative-at-Large serving on the ISSA Rep Council. In the past, Peter also served as:

  • ISSA Young Executive Society Rep at Large Coordinator 1994-1997

  • ISSA Young Executive Society District 2 Coordinator 1992-1994

  • NJSSA Supply Line Chairman 1989-1992

  • NJSSA Vice President 1989-1991

Previously, Peter was an Account Supervisor at Mallory Factor, Inc., a Top 10 independent public relations firm in Manhattan. An honors graduate of Hofstra University with a B.A. degree in Communications Arts and a minor in Speech Arts, Peter also attended graduate school at Columbia University in 1989 - 1991. Peter makes his home in Wayne, PA with his wife Susan, son Kyle, and daughter Kira.